Performance Marketing Service

Get More From Every Ad Dollar with Paid Media Optimization

Improve ROAS, fix targeting leaks, and refresh your creative strategy—without burning more budget.

If your paid ads aren’t performing like they used to, the answer isn’t always more spend—it’s smarter structure, better targeting, and tighter feedback loops. I help you audit and optimize your Google, Meta, and Bing ad accounts to uncover wasted spend, strengthen conversion flow, and generate results that actually scale. Whether you’re spending $3K or $300K per month, this work pays for itself.

Schedule Free Consultation

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Get a detailed audit, modern account structure, and creative insights backed by data—not guesswork.

Most Paid Ad Accounts Leak Money. We Fix That.

I’ll start by reviewing your campaigns, targeting, creative, tracking setup, and audience structure. Then I’ll surface the top 3–5 opportunities to increase efficiency, reduce CPC, and boost conversion volume. I also build dynamic dashboards that track performance in real time, and layer in AI to help generate copy variations, discover new keywords, and refresh creative at scale.

If you’ve ever said, “We should be getting more from this spend,” you’re probably right. Let’s fix it.

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I’ve managed budgets from $5K to $5M/month—and consistently driven ROI with smart structure and testing.

Proven Results in Ecommerce, SaaS, and B2B

I’ve led paid strategy and account optimization for teams at Intuit, TSheets, and Container & Packaging—delivering ROAS improvements of 2X–4X through a mix of technical cleanup, creative refresh, and data-driven testing. Whether you’re running search, shopping, display, or social, I’ll help you simplify your strategy and drive more from your existing spend.

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If you're running ads—but not seeing consistent results—this is the fast track to better performance.

Ready to Get More Out of Your Ad Budget?

This isn’t about throwing more dollars at the problem. It’s about fixing what’s broken, doubling down on what works, and modernizing your campaign playbook. We’ll review your current strategy, identify low-hanging wins, and map out a smarter approach—so every dollar you spend actually moves the needle.

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Testimonials

Working Together To Serve Your Needs

I had the opportunity to work with Dwight a few years back at Salsa Labs. Dwight was simply awesome. Dwight was able to come on to a marketing team and help teach the team about digital marketing. He managed all of the team's digital marketing efforts to ultimately acquire net new prospects and increase the number of MQLs generated. Dwight was good at looking at the big picture by constantly testing to optimize his marketing programs and consistently reviewed the marketing team's analytics.

Vinny Poliseno

Vice President

Keith Schilling

Director of Digital Marketing

Dwight joining our team marked a very big turning point for us. His deep analytical skills combined with his extensive experience in digital marketing helped us take our entire program to another level.

Dwight built fantastic reports to track every single digital metric that could possibly impact our business. He built our entire AdWords program from scratch while also coaching the team on site optimization for organic search.

What I appreciated most about Dwight was his determination and tenacity. Whenever we had a new area of digital marketing to tackle, needed new hard-to-get data or uncovered a problem in web conversion, Dwight would work day and night until he found a solution.

Christine G.D. Schaefer

Chief Marketing Officer