Marketing Strategy Service

Unlock Smarter Growth Through Marketing Innovation

Reimagine your campaigns, tools, and tactics—without rebuilding everything from scratch.

Today’s marketing landscape is overloaded with noise, complexity, and waste. Most businesses are stuck using outdated strategies or disconnected tools that no longer deliver. I help you rethink what’s possible—then modernize your marketing stack, creative flow, and targeting approach using proven systems, lean testing, and AI-assisted workflows. The result? A faster path to measurable ROI.

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I help realign your strategy with today’s buyer behavior, campaign data, and creative requirements—without burning your team out.

Marketing Isn’t Broken—It’s Just Out of Sync

You don’t need more tools—you need smarter use of the ones you already have. We start with a full audit of your funnel, messaging, tracking, and performance gaps. From there, I’ll help you integrate AI tools to speed up content and ad creation, refactor your campaign structure, and fix any leaks in your conversion flow.

The goal is to create a marketing system that is easier to manage, more responsive to performance data, and ultimately built for growth—not guesswork.

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I’ve helped teams move from stalled to scaling by modernizing their marketing—and getting better results with less waste.

Tested with Startups and Enterprise Teams Alike

This work isn’t theoretical. I’ve optimized performance marketing and digital strategy for companies ranging from VC-backed SaaS startups to multi-channel manufacturers. Whether you need help aligning campaigns to revenue, refreshing your content system, or redesigning your ad structure for ROAS—this is built to be fast, focused, and effective.

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If you’re tired of low-performing campaigns, bloated tech stacks, or stale strategy—it’s time to fix it.

Let’s Rethink What’s Possible in Your Marketing

Marketing shouldn’t be overwhelming—and it doesn’t need to rely on guesswork or gimmicks. This consultation is a chance to look at what’s working, where you’re stuck, and what modern strategy could actually look like for your business. Let’s find out where you’re leaving growth on the table—and what to do about it.

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Testimonials

Working Together To Serve Your Needs

I had the opportunity to work with Dwight a few years back at Salsa Labs. Dwight was simply awesome. Dwight was able to come on to a marketing team and help teach the team about digital marketing. He managed all of the team's digital marketing efforts to ultimately acquire net new prospects and increase the number of MQLs generated. Dwight was good at looking at the big picture by constantly testing to optimize his marketing programs and consistently reviewed the marketing team's analytics.

Vinny Poliseno

Vice President

Keith Schilling

Director of Digital Marketing

Dwight joining our team marked a very big turning point for us. His deep analytical skills combined with his extensive experience in digital marketing helped us take our entire program to another level.

Dwight built fantastic reports to track every single digital metric that could possibly impact our business. He built our entire AdWords program from scratch while also coaching the team on site optimization for organic search.

What I appreciated most about Dwight was his determination and tenacity. Whenever we had a new area of digital marketing to tackle, needed new hard-to-get data or uncovered a problem in web conversion, Dwight would work day and night until he found a solution.

Christine G.D. Schaefer

Chief Marketing Officer