Data & Insights Service

Make Smarter Decisions with a Unified Data Strategy

Turn scattered data into a reliable source of truth—then use it to fuel better, faster decisions.

Most businesses have more data than they know what to do with. But it’s often siloed, outdated, or hard to trust—making decisions slower and riskier than they should be. I help you design a modern, streamlined data strategy that pulls together your marketing, sales, and ops insights into clear, actionable dashboards. No bloat. No guesswork. Just clarity you can use.

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We cut through the noise and get your most important numbers flowing to the people who need them—fast.

Clarity Doesn’t Require Complexity

I start by mapping out the KPIs that actually matter to your business. Then I assess your data sources, identify gaps, and connect the dots using the simplest tools that get the job done—whether that’s Google Sheets, Looker Studio, or custom dashboards.

You’ll get real-time visibility into the health of your business, plus automated insights that reduce manual reporting, missed opportunities, and decision delays. This is data strategy with the bias toward action—not analysis paralysis.

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Clients come to me when they’re tired of wrangling messy spreadsheets or waiting on someone else to pull the numbers.

Real Insights. Less Friction.

Whether you need a marketing performance dashboard, an executive snapshot for ops, or cross-platform data sync—this is built for usability, not just visual flair. I’ve delivered lean, scalable reporting systems for fast-moving teams across industries using tools they already know.

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Let’s unify your reporting, surface the metrics that matter, and give your team the clarity to act fast.

Ready to Make Your Data Finally Work for You?

If your team is spending too much time gathering numbers—or worse, flying blind—it’s time to simplify. This consultation will show you what’s possible with your existing tools and data, and what it would take to deliver real insight, fast. Let’s build something that helps you move, not slow you down.

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Testimonials

Working Together To Serve Your Needs

I had the opportunity to work with Dwight a few years back at Salsa Labs. Dwight was simply awesome. Dwight was able to come on to a marketing team and help teach the team about digital marketing. He managed all of the team's digital marketing efforts to ultimately acquire net new prospects and increase the number of MQLs generated. Dwight was good at looking at the big picture by constantly testing to optimize his marketing programs and consistently reviewed the marketing team's analytics.

Vinny Poliseno

Vice President

Keith Schilling

Director of Digital Marketing

Dwight joining our team marked a very big turning point for us. His deep analytical skills combined with his extensive experience in digital marketing helped us take our entire program to another level.

Dwight built fantastic reports to track every single digital metric that could possibly impact our business. He built our entire AdWords program from scratch while also coaching the team on site optimization for organic search.

What I appreciated most about Dwight was his determination and tenacity. Whenever we had a new area of digital marketing to tackle, needed new hard-to-get data or uncovered a problem in web conversion, Dwight would work day and night until he found a solution.

Christine G.D. Schaefer

Chief Marketing Officer